BALAS 2026Universidad de los Andes · Bogotá
Agenda Pessoal
Sessions and talks at the BALAS 2026 Congress
28
Sessions
7
Plenarys
1
My Presentation
My Presentation: Quarta-feira, 25/04 · 17:00–17:30 · Session 24 · Classroom ML-514
—Terça-feira
24 de abril de 2026 · 7 sessions
Plenary
Paper Presentation
My Presentation
11:00
até 11:30
Paper PresentationSession 1
Multisensory stimuli in sustainable digital customer experience: evidence from the fashion sector
Lina Carvajal, Felipe Reinoso-Carvalho & Jair Duque-Oliva
11:30
até 12:00
Paper PresentationSession 2
Market Risk, Dynamic Capabilities, and Technological Innovation: Effects on Firm Performance in Peru
Guillermo Dávila & Sergio Julio Chion Aguirre
12:00
até 12:30
Paper PresentationSession 1
Designing Phygital Experiences: An Integrated Framework for Optichannel Customer Journeys
Manuel Gomez & Ivan De La Vega
14:00
até 16:00
Plenary
Keynote Address
Ajai Gaur
16:30
até 17:00
Paper PresentationSession 5
Meanings and cultural tensions in a digital transformation process: a multiple case study in Colombian organizations
Audin Suarez, Mariano Gentilin & John Fernando Macias
17:00
até 17:30
Paper PresentationSession 5
Digital transformation and strategy in hospitals: a multi-case study on the strategic integration of telemedicine in university hospitals in Colombia
Miguel Perez, Juan Saavedra & Francisco Valencia
17:30
até 18:00
Paper PresentationSession 5
Driving the paradigm shift: a study on transformative strategies for corporate inclusion of the hearing impaired in Colombian services sector
Damián Montes Piedrahita & María del Pilar Sánchez Voelkl
Nota: Esta agenda foi elaborada a partir do programa preliminar de março/2026. Horários e locais estão sujeitos a alterações pela organização do congresso. Consulte o programa oficial em balas.org para confirmar os horários definitivos.